Let's just get this out of the way. This is the best iPhone Apple has ever made. My first iPhone was the 3G and so this is my 10th iPhone (3G, 4, 4s, 5, 5s, 6 Plus, 7 Plus, 8 Plus). When I think back to the big shifts a few come to mind
- The stainless and glass iPhone 4
- The "taller" iPhone 5 with an extra row of icons and the retina screen
- The Plus sized iPhone 6 which thrust giant sized phones into our lives and faster Touch ID
- The Plus sized iPhone 7 with two lenses and the buttonless Touch ID
- The Plus sized iPhone 8 with true tone and true motion screen
The reality is that for the iPhone 6, 7, 8 Apple has been perfecting something that is a bit over 2 years old. That's not a bad thing, just not life changing. The camera on the phone has gotten so good that in a few more years we'll probably never see point and shoot cameras again. Computational photography will re-define what we think of as "good" and "artistic" and maybe SLRs will get squeezed soon.
But the iPhone X is nothing like the iPhones of the last 5 or so years. It's an entirely new beast.
I have been using an iPhone 8 Plus for a few weeks now and have already gotten used to some of the "new" features found in the X and of course iOS X. So the surprises of the iPhone X are even more profound for me. Yesterday was a magical day of discovery - ways this phone would make my daily interactions better and more delightful. There are months ahead of small things and big things that I will appreciate and come to define a new set of expectations.
In the time Apple meanwhile has already made us use to seamless interoperability of watches, headphones, tablets and computers. iMessages are effortless to read and reply to, headphones work across phone and watch and so on. It's a powerful ecosystem that will command Apple nearly 85 billion dollars in revenue this quarter. That's right, Apple is on path to having a market cap of nearly 1 trillion dollars.
So, let's get into the details on what I love about this phone.Read More